CRHEATE: Brand Refresh by University of Sheffield
SYNOPSIS
Like many others, University of Sheffield has gone through a brand refresh. These are notoriously tricky projects.
I’m joined by Rob Sullivan, Creative Director at the University to do a deep dive into their process which included redesign, font selection and a new colour palette.
In the second film, we look at the branding for the iconic Performance Venues at the University.
There’s gold in here so start digging folks!
CRHEATE REVIEW
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Embarking on any brand or branding project requires all key stakeholders to be on the same page with a clear understanding of the project objectives the project.
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'Brand' is a loaded word. Some instinctively understand it. Some technically understand it. Many confuse it with 'design', 'logo' or 'colour'. As Rob references in the film and Firehaus heartily endorse – make sure everyone is talking the same language at the start of a project and reinforce it throughout. Firehaus has developed a workshop for this. Get in touch if you're interested in our approach.
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Time and again we've seen the value of having fresh eyes and a different view on solving a problem. Rob personified this on the University of Sheffield brand refresh project. External perspective working closely with internal knowledge is a powerful combination that can get you to better places – faster!