We’re the brand studio for universities, researchers and spin-outs.
We help you to deliver real-world impact by igniting your brand to:
Reframe how your organisation is positioned in the mind of your audiences
Create a unifying idea that consistently brings it to life
Inspire and energise your people
We can deliver all of this for you – or with you – leading change from within through our collaborative process.
We bring strategic and creative clarity that ignites your brand and energises your organisation. We call it Light+Heat.
We combine empirical evidence from research and data with creativity to diagnose your current state and framework a future state. Our collaborative way of working unites internal stakeholder knowledge with our outsider perspective to define your strategic goals and the methods to achieve them, including:
Increasing awareness and engagement
Delivering impact
Broadening national and international audiences
Securing next-level investment
Achieving an enviable global reputation
Supporting your marketing and creative teams
ON CHALLENGES LIKE THESE:
Setting strategic objectives
Stakeholder and prospect research
Competitor mapping
Brand positioning
Creating a unifying brand idea
Brand naming, visual identity and tone of voice
Ongoing creative direction
Stakeholder engagement
Values and behaviours
Training & Event Talks
ANSWERING QUESTIONS LIKE THESE:
How do we increase awareness?
Is it time to refresh our brand?
How do we stand out from the competition?
How do we get multiple stakeholders onto the same page?
How can we empower our teams to take ownership of the brand?
How can we improve the effectiveness of our communications and advertising?
How can we recruit and retain the best talent?
How should we organise ourselves to deliver the brand consistently?