Roll up, roll up for the merry-go-round

At our recent Cannes Insider event with guest presenter and Firehaus pal Patrick Collister, a couple of things struck me – again. 

For once it wasn’t a bottle of cider flung by an outraged observer (we’re a rebellious bunch out west). It was how sections of the industry seem to be complicit in a Big Problem Solved merry-go-round.

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Ian Bates
Zen and the Art of Artificial Intelligence

Most general understanding of Zen includes the concept of Zen koans, short questions of stories which are difficult, sometimes impossible, to answer. What is the sound of one hand clapping? Can a submarine swim? That kind of thing.

Can AI ask questions to prompt us to think in a different way? Could an AI open our minds with a Zen koan that makes us think more creatively (useful, new and surprising). The benefits would be great.

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Nick Barthram
The hamster wheel of doom

If there’s one thing that seems to unite all marketers right now it’s how busy they are. Everyone. Busy, busy, busy. Late for meetings. Lunch at the desk. Can’t make drinks after work. Miss the offsite event. No time to think. A real busy bunch. With all that energy, effort and expertise expended, we must be having the time of our lives?

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Ian Bates