Be rejected for the right reasons.

If your brand is rejected by potential students, academics or commercial partners, make sure it's for the right reason.

Don't let it be because:

> You don't stand for anything
> You lack distinction and don't stand out
> You look and sound like you belong to yesterday not tomorrow
> Your internal teams lack a sense of direction and inspiration

Brand marketing is about communication.
And at the heart that is sacrifice.
You can't be all things to all people.
o don't try to be.

Be rejected for the right reasons.