This is creative by curation. An exhibition of research artefacts and stories shared across a city. I saw it in 2016 and it stuck in my mind. So it’s in CRHEATE.

Universities are complex organisms by nature, with many internal and external stakeholders requiring different things. So compromise is the order of the day.

But what are you often left with. A box-ticking exercise and not much more?

You may already be familiar with this campaign, but it passed the CRHEATE test – because it stuck in my mind.

Done right, defining a clear set of university values can shape your culture, how people interact together, and galvanise them behind a shared vision.

We share a few thoughts on how best to approach the task.

Shared Values are increasingly referred to by corporate partners as a reason for choosing which university, faculty or enterprise hub to collaborate with.

If the Values are lived (not just written), they help to establish behaviours.

Before deciding and communicating what your university or innovation hub does, ask yourself why it exists.

The answer should not be to increase access to funding. That is a by-product of doing something more important that’s going to create value by positively impacting the world.