A spinout brand fit for the future

“Thanks for a great session – we really enjoyed it. Thanks also for our brand narrative … lots of awesome brand ideas, and we are very excited to start trying them out.”

Jenny Bramley, Radii Devices

Spinout, Radii Devices, is on to something quite amazing.

This truly innovative Health-Tech business transforms the lives of patients by empowering clinicians to craft better-fitting prosthetics. Their evidence-based design approach ingeniously uses the world’s largest dataset and AI to empower a better fitting experience for both clinician and patient – improving efficiency and outcomes. A pioneering solution with global potential.

But finding a route to a razor-sharp clarity of purpose, mission and vision was proving tough. Effectively, the age-old challenge – simplifying the complex.

So they reached out, and we jumped in, using our Brand Catalyst framework for early-stage startups.

Over the course of a couple of intense workshops with the team, some research and deep reflection, we established their Brand Position. We then co-created a clear Brand Narrative, including core audience messaging and a fledgling Brand Idea that energised the team about their potential place in the world.

A brand made to fit clinicians, patients and the team’s ambitions perfectly.

After all, form follows function.

Radii Devices is part of the SETSquared community.