At the start of their business journey, most founders are fantastic at focusing on their target market and solving the problem their potential customers have. They’ll obsess over details and look for angles. However, as time goes by, this focus tends to change from ‘what is their problem?’ to ‘what is their problem with my product?’.

The ‘newness’ of your innovation might be stifling your growth in the current economy. That might sound crazy, but here are the facts. Two fundamental behaviours have shifted, making growth in the new economy much harder.

Startups and scale-ups behave in fundamentally different ways to large complex organisations. And for obvious reasons. The external and internal factors shaping them are different. But what happens when large organisations need to innovate? Moving like a supertanker - cautious and steady - won't cut it.

Ian Chang to curate a suitably unexpected and adventurous playlist to complement the riding experiences at the visionary new Vittoria Park in Brembate

Having an Impact Identity is critical to the speed you win talent, funding and customers. But building traction with those audiences requires you to take an outside-in perspective and see your innovation from their side of the tracks.

Here are just a few of the lessons innovators in any sector can learn about problem-solving, determination and resilience from founders navigating the complex route-to-market in HealthTech.

Purpose starts with the business model, not in the marketing department. So, how can you ensure your business puts purpose first? Our thoughts to coincide with Bristol Tech Festival which we’re proud to sponsor.

We invited experts responsible for innovation and enterprise initiatives at the Universities of Bristol, Bath and Loughborough to share their practical experiences of creating distinctive, investment-winning brands. Read what they had to say.

Innovation is thriving in many parts of the world right now. And Bristol is one of them. The city in the southwest of the UK may have gone a little under the radar, but this excellent presentation given at the Festival of Enterprise by Marty Reid, Director of Engine Shed, should help to put it firmly in the spotlight.

The pandemic has been a mixed blessing for cycling businesses – unprecedented demand but serious supply-side issues. Things are starting to look like they’re returning to normal but, as with other things skewed by the crazy last two years, there’s a chance that this spike is just the acceleration of things which would have happened anyway, and we might be facing a dip on the horizon.

Brand stand-out is vital if you want businesses to think of you when they’re considering where to invest and who to partner with. So here are 5 ways universities seeking to grow their enterprise and innovation income can create distinctive and memorable brands.

We took a peek into the world of transdisciplinary engineering when we helped give academic consortium PLD (People Led Digitalisation) a visual identity. Within the prevailing guidelines of Made Smarter Innovation, we were able to create a design that put the human into the brand. See what we did there?

The inaugural Festival of Enterprise at the University of Bristol was a celebratory showcase of Bristol’s enterprise-based activities. It brought people together for a mind-blowing series of talks, workshops and displays. We were delighted to be involved with scripts and direction across this inspiring event.

Collaboration between industry and the burgeoning number of university innovation and enterprise hubs is more vital than ever. So why are so many higher education institutions missing out on their share of commercial income?

Simplicity of messaging is one of the hardest things to achieve, but it’s essential if you want to cut through to make an impact. This is particularly true for University spinouts or brands at the intersection of academia, innovation and enterprise.

Great Expectations is a series of mini-docs and social content that reveals the inner thoughts of professional riders as they reflect on what cycling means to them.

The Enterprise Sessions is a content series created to inspire entrepreneurs and help them to realise impact from their ideas. Prof. Michele Barbour interviews founders, researchers and academics from different disciplines and career stages who’ve been part of the University of Bristol’s Enterprise ecosystem.

Everyone knows that ‘content is king’ in growing your brand and acquiring (and retaining) new customers, but most categories struggle to find the right source material.

If you’re selling fast food, or FMCG (fast moving consumer goods) products, what exactly do you put into your content?

Beth and Ian have been selected to judge the National Startup Awards and the British Business Awards 2022 respectively.

Brand consultancy begins work with Vivo Life and supports the University of Bristol in the development of a commercial Quantum offering.