A spinout brand fit for the future

Spinout, Radii Devices, is on to something quite amazing.

This truly innovative Health-Tech business transforms the lives of patients by empowering clinicians to craft better-fitting prosthetics. Their evidence-based design approach ingeniously uses the world’s largest dataset and AI to empower a better fitting experience for both clinician and patient – improving efficiency and outcomes. A pioneering solution with global potential.

But finding a route to a razor-sharp clarity of purpose, mission and vision was proving tough. Effectively the age-old challenge – simplifying the complex.

So they reached out and we jumped in, using our Brand Catalyst framework for early-stage startups.

Over the course of a couple of intense workshops with the team, some research and deep reflection we established their Brand Position. We then co-created a clear Brand Narrative, including core audience messaging and a fledgling Brand Idea that energised the team about their potential place in the world.

A brand made to fit clinicians, patients and the team’s ambitions perfectly.

After all, form follows function.

Radii Devices is part of the SETSquared community.