Increasing impact through a branded house model
Context
The team of researchers, led by academics at the University of Bath and incorporating Nottingham, Loughborough, Sheffield and Strathclyde, had secured a second significant funding bid. Building on the “Powered by People” platform we created for the People-Led Digitalisation project, the team had now won funding for a people-led approach to achieving net zero.
In most cases, this would typically trigger the creation of a completely new identity, website and communications approach.
But was there another way?
Objective
Develop the positioning for the People-Led Net Zero research centre, and create a new identity, website and supporting collateral.
Approach
Working closely with the client, we saw an opportunity to use practical experience gained in the private sector to maximise impact through brand connection. We therefore developed a branded-house model for P-LNZ, P-LD and all subsequent projects to sit within.
The People-Led brand united a growing family of research centres built on a common proposition: those who live and work within systems must be the ones to transform them.
Whether addressing net zero, digitalisation or emerging challenges, our approach recognises that lasting change only happens when people hold the reins of design, implementation and evolution.
All current and future projects will sit within this ecosystem – elevating the profile of each and providing a cohesive, consistent message for the important research being undertaken.
We defined:
the Purpose, Mission and Vision
the core audiences and associated messaging
a unifying brand proposition statement
With the strategy in place, the creative process delivered:
an eye-catching visual identity captured in a Brand Narrative document
website templates
a manifesto film for use across all channels
presentation templates
a suite of digital assets including logo files, imagery and video clips with bespoke colour treatments
Results
“Great work as always!” Professor Linda Newnes, Centre Director, University of Bath
“Well done – and thank you so much for all your hard work – Fab Team!” Cheryl Rothwell, Centre Manager, University of Bath