IGNITE YOUR BRAND

The Brand Transformation Consultancy for ambitious leaders in complex markets and organisations.

We ignite brands to spark internal cohesion, global recognition and real-world impact.

To us, brand isn’t window dressing, it’s a strategic leadership tool for transforming organisations, building distinction, resilience, and long-term relevance in increasingly competitive markets.

“Firehaus has been a valuable partner, working with us to deliver a hugely successful global repositioning, brand idea, visual identity and campaigns.”

Stijn Vriends
Chairman & CEO
“Working with Firehaus has been both refreshing and positively challenging. Perfect for anyone looking to shake and step things up."

Prof. Michele Acuto
Pro Vice Chancellor of Global Engagement
“Firehaus has proven to be a trusted partner. They strike the right balance of sector-level understanding and fresh external perspectives."

Martyn Edwards
Director of Marketing & Advancement
“Firehaus’ insight, clarity of thought and creativity have lit a spark beneath how we think about ourselves and express that to the world.”

Prof. Jan Godsell
Dean, Loughborough Business School
“Firehaus helped create a position in the market that is authentic, unique and exciting – differentiating us from competitors.“

Bruno Tecci
Global Marketing Director
“Firehaus is a dream to work with. Strategic, creative, personable, professional and a reassuring presence at every step.”

Sarah Bostock
Associate Director of Marketing & Advancement
“Working with Firehaus has been a brilliant experience, holding our hand through the whole process delivering exactly what we needed within our budget.”

Dr Susan Lattanzio
Deputy Director, PLD
“Our gratitude for guiding the team. We have undergone significant changes through this process, and our understanding of brand has been transformed.”

Salvatore Notaro
Managing Director
“Firehaus brought an issue to life that affects millions of women and girls with a sensitive treatment and powerful piece of work inspiring global change.”

Claire Barnett
Executive Director, UN Women UK

What We Do

We guide leadership teams through the full arc of brand ignition – clarifying direction, building belief, and driving momentum.

Our services span four dynamic stages. Each engagement is tailored, collaborative, and designed to use brand to transform your organisation, not just your marketing.

- Brand Audit & Review
- Organisational Priorities Alignment
- Core Team Establishment
- Audience & Market Orientation
- Internal Insight & Culture Discovery
- Brand Positioning Strategy
- Brand Behaviour Alignment
- Visual Identity Direction & Guidelines
- Brand Architecture & Naming
- Launch Planning (Internal & External)
- Capability Building & Brand Training
- Operating Model & Governance
- Brand Tracking & Long-Term Management

Insights

INSIGHT

Why is storytelling so difficult for universities? And why it matters more than ever.

It’s time to put storytelling where it belongs: at the heart of strategic brand building. Institutions that do it well don’t just attract attention – they build emotional connection, internal pride, and long-term distinctiveness.

Universities talk about strategy, but ignore their strongest one: Brand

How many of the principles behind the world’s most successful consumer brands could – and should – apply to the university sector.

What can university execs learn from the fashion industry about brand?

For university boards, the question is no longer whether brand matters – but how boldly you’re willing to use it. We take a look at inspirational examples from outside the sector.

Can universities increase salience over their bigger rivals?

Think differently, act boldly, and play by your own rules to create breakthroughs and reshape the landscape.

Universities should be the most exciting brands in the world

Many universities, even those with incredible legacies, don’t see themselves as brands like Nike or Apple do. And that’s where they’re missing an opportunity.

The obsession with rankings

Who are you beyond your ranking? If numbers are your only story don’t be surprised if you are judged solely on them. But they’re not.

You’ve got so much more to build a brand on.

Three Foundations For Higher Ed Rebrands

Imagine this: a university decides it’s time for a rebrand. The excitement is palpable – but as the project gets underway, cracks start to show. Here’s a plan to overcome it.

Ignite your university brand – don’t necessarily rebrand it

"We rebranded a couple of years ago, but it didn’t quite hit the mark." Sound familiar?

We hear that a lot. But that doesn’t mean your brand has to stay stuck.

3 Things to Nail Before Your Institution's Next Rebrand

Let’s be honest: many institutions leap into a rebrand, hoping it’ll magically solve their communication challenges. But without some solid groundwork, a rebrand is just a fancy new logo or a glossy new website. If you want it to work, there are three key steps you need to take first.

Brands are there to be ignited

I spent the summer break thinking about how creativity can support universities to respond to the well-documented challenges. As difficult as these are, tough times inevitably force change – which can be good.

Are you Refresh Ready?

Embarking on a rebrand without proper preparation can lead to wasted resources and missed opportunities. Here is a practical framework to start right.

How to craft a powerful identity for university research and innovation

LIVE from Bristol Tech Festival - Watch our talk on how to build a brand for greater research and innovation impact.

IGNITE YOUR BRAND

The Brand Transformation Consultancy for ambitious leaders in complex markets and organisations.

“Firehaus has been a valuable partner, working with us to deliver a hugely successful global repositioning, brand idea, visual identity and campaigns.”

“Working with Firehaus has been both refreshing and positively challenging. Perfect for anyone looking to shake and step things up."

“Firehaus has proven to be a trusted partner. They strike the right balance of sector-level understanding and fresh external perspectives."

“Firehaus’ insight, clarity of thought and creativity have lit a spark beneath how we think about ourselves and express that to the world.”

“Firehaus helped create a position in the market that is authentic, unique and exciting – differentiating us from competitors.“

“Firehaus is a dream to work with. Strategic, creative, personable, professional and a reassuring presence at every step.”

“Working with Firehaus has been a brilliant experience, holding our hand through the whole process delivering exactly what we needed within our budget.”

“Our gratitude for guiding the team. We have undergone significant changes through this process, and our understanding of brand has been transformed.”

“Firehaus brought an issue to life that affects millions of women and girls with a sensitive treatment and powerful piece of work inspiring global change.”

What We Do

Brand Discovery // Spark alignment and focus from the start

Brand Diagnosis & Positioning // Get sharp on what your brand means

Brand Identity & Launch // Turn strategy into practical systems

Brand Momentum // Make the brand real every day

Insights

Get insights in your inbox.