IGNITE YOUR BRAND

The Brand Transformation Consultancy for ambitious leaders in complex organisations and markets.

We ignite brands to spark internal cohesion, global recognition and real-world impact.

To us, brand isn’t window dressing, it’s a strategic leadership tool for transforming organisations, building distinction, resilience, and long-term relevance in increasingly competitive markets.

“Firehaus has been a valuable partner, working with us to deliver a hugely successful global repositioning, brand idea, visual identity and campaigns.”

Stijn Vriends
Chairman & CEO
“Working with Firehaus has been both refreshing and positively challenging. Perfect for anyone looking to shake and step things up."

Prof. Michele Acuto
Pro Vice Chancellor of Global Engagement
“Firehaus has proven to be a trusted partner. They strike the right balance of sector-level understanding and fresh external perspectives."

Martyn Edwards
Director of Marketing & Advancement
“Firehaus’ insight, clarity of thought and creativity have lit a spark beneath how we think about ourselves and express that to the world.”

Prof. Jan Godsell
Dean, Loughborough Business School
“Firehaus helped create a position in the market that is authentic, unique and exciting – differentiating us from competitors.“

Bruno Tecci
Global Marketing Director
“Firehaus is a dream to work with. Strategic, creative, personable, professional and a reassuring presence at every step.”

Sarah Bostock
Associate Director of Marketing & Advancement
“Working with Firehaus has been a brilliant experience, holding our hand through the whole process delivering exactly what we needed within our budget.”

Dr Susan Lattanzio
Deputy Director, PLD
“Our gratitude for guiding the team. We have undergone significant changes through this process, and our understanding of brand has been transformed.”

Salvatore Notaro
Managing Director
“Firehaus brought an issue to life that affects millions of women and girls with a sensitive treatment and powerful piece of work inspiring global change.”

Claire Barnett
Executive Director, UN Women UK

What We Do

We guide leadership teams through the full arc of brand ignition – clarifying direction, building belief, and driving momentum.

Our services span four dynamic stages. Each engagement is tailored, collaborative, and designed to use brand to transform your organisation, not just your marketing.

- Brand Audit & Review
- Organisational Priorities Alignment
- Core Team Establishment
- Audience & Market Orientation
- Internal Insight & Culture Discovery
- Brand Positioning Strategy
- Brand Behaviour Alignment
- Visual Identity Direction & Guidelines
- Brand Architecture & Naming
- Launch Planning (Internal & External)
- Capability Building & Brand Training
- Operating Model & Governance
- Brand Tracking & Long-Term Management

Want to know what your peers are thinking?

Download your free copy of our research.

For those working in HE marketing and brand, the challenge is not to prove that brand matters; the sector already knows that.

It’s to find ways to cut through the blockers and bring the brand to life across the entire institution.

Our research reports what the sector thinks and shines a light on the systemic barriers and the opportunities that lie beyond them.

“This report is doing the rounds” Senior Marketer

Merry Scott-Jones joins Firehaus

Our commitment to supporting ambitious leadership teams and deepening our strategic capabilities has been increased with the appointment of strategist and organisational psychologist, Merry Scott-Jones (right).

Her career spans leading roles in central government and the private sector, where she has successfully guided departments and blue-chip global brands through strategic transformations.

Contact us to find out how her experience can work for you.

Insights

INSIGHT

Making sense of specialisation: what the Post-16 White Paper means for university identity

A tool for institutional transformation is already available. But is it being used?

At a time when the HE and its multiple institutions are (re)defining their purpose, specialisms and comparative advantage – many of the strategic choices being made in universities are effectively those of a brand strategy.

So why isn’t it being used?

Why universities deserve to be the most exciting brands in the world

Brand is not the paint. It’s the architecture.

So how can leadership teams go about constructing it?

This short article gives the blueprint.

Universities should be the most exciting brands in the world. So why aren’t they?

Tales from the Unexpected – Part 3

How have these brands survived huge tensions in their sectors? They pivoted with conviction and evolved their relevance, not their essence.

They demonstrate how brand isn’t window dressing – it’s a strategic backbone.

Useful insights incoming…

Future-ready universities: How strong brands drive trust, relevance, and renewal

Your brand can be a powerful tool for resilience and renewal. It’s not just about marketing – it’s about shaping a narrative that reflects your values, your purpose, and your unique role in society.

Article inspired by YouGov’s 2025 Global Rankings.

Your brand: A leadership asset, not just a communications tool

You don’t need to rebrand to realise the value of a brand. What you need is clarity, conviction, and storytelling – done creatively.

In today’s landscape, brand isn’t a luxury. It’s a leadership asset.

Tales from the Unexpected – Part 2

Brands use storytelling to convey their core values and missions, creating deeper connections with their audiences. Universities can/should do the same.

Here’s a little inspiration

Tales from the Unexpected – Part 1

If universities take a more inspiration from these challenger brands, they might start telling stories not just about what they offer, but why they matter in the lives of the people they serve.

A crazy notion? You decide

Your university brand is a catalyst for change

Your brand isn’t just how you present yourself; it’s a catalyst for resilience, relevance, and transformation.

Here’s some inspiration to overcome the seemingly insurmountable

What fashion brands can teach universities about brand strategy

Brand isn’t a comms problem – it’s a leadership tool. And in higher education, that might just be your greatest untapped strategic asset. Here are some useful ideas from an unexpected source.

Firehaus welcomes Merry Scott-Jones as Partner and celebrates six years of growth.

view CASE STUDIES

IGNITE YOUR BRAND

The Brand Transformation Consultancy for ambitious leaders in complex organisations and markets.

“Firehaus has been a valuable partner, working with us to deliver a hugely successful global repositioning, brand idea, visual identity and campaigns.”

“Working with Firehaus has been both refreshing and positively challenging. Perfect for anyone looking to shake and step things up."

“Firehaus has proven to be a trusted partner. They strike the right balance of sector-level understanding and fresh external perspectives."

“Firehaus’ insight, clarity of thought and creativity have lit a spark beneath how we think about ourselves and express that to the world.”

“Firehaus helped create a position in the market that is authentic, unique and exciting – differentiating us from competitors.“

“Firehaus is a dream to work with. Strategic, creative, personable, professional and a reassuring presence at every step.”

“Working with Firehaus has been a brilliant experience, holding our hand through the whole process delivering exactly what we needed within our budget.”

“Our gratitude for guiding the team. We have undergone significant changes through this process, and our understanding of brand has been transformed.”

“Firehaus brought an issue to life that affects millions of women and girls with a sensitive treatment and powerful piece of work inspiring global change.”

What We Do

Brand Discovery // Spark alignment and focus from the start

Brand Diagnosis & Positioning // Get sharp on what your brand means

Brand Identity & Launch // Turn strategy into practical systems

Brand Momentum // Make the brand real every day

Want to know what your peers are thinking?

Merry Scott-Jones joins Firehaus

Insights

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